Former FC Barcelona captain Carles Puyol and Real Madrid Roberto Carlos lit up the Dubai Mall this weekend as they appeared at the launch of an exciting new sports portal, duSports. du Sports will be part of du’s content platform MyWorld.
The UAE community was treated to a once in a lifetime opportunity to play with both Puyol and Carlos with 30 football fans –15 on each player’s team – under the eyes of thousands of spectators, as duSports was introduced during the exhilarating du Football Championship (duFC) finals at the Dubai Mall Ice Rink.
“We are launching duSports to further expand our portfolio of content offerings in the UAE and demonstrate our commitment to delivering innovative entertainment across a wide variety of touchpoints,” said Fahad Al Hassawi, Deputy Chief Executive Officer, Teleco Services, Emirates Integrated Telecommunications Company. “This new portal offers a captivating range of sports related content that only reflects our continued passion and involvement in the UAE’s sports scene throughout the past three years. This is just the beginning, we plan to further enhance and elevate our portfolio of content offerings on du’s MyWorld in the future as part of our content strategic direction towards becoming the 'preferred content distribution channel in the UAE.”
The launch of duSports reinstates du’s commitment to sports in the UAE, and will serve as the new platform for duFC, the home of youth football in the UAE. Launching this portal complements du’s continuous efforts in supporting football in the UAE at grassroots level through its duFC platform.
Featuring the UAE Schools Cup and Streets Cups, duFC is the home of youth football in the UAE. duFC is open to boys and girls aged 11 – 18 from across the UAE, and offers them a professional scouting platform to develop the male and female football champions of tomorrow.