New Cricket Programmes at ICC Academy Open Doors for Dubai’s Female & Junior Cricketers

Cricket players of all ages, abilities and genders can now develop their skills with the expansion of the ICC Academy’s coaching programmes. 


With the huge growth of Women’s cricket in recent years interest in the region has also grown.  The ICC Academy has seen an increasing interest and enrolment of female players and as a result is refreshing and updating the coaching available to support women and girls players with a heavily subsidised programme.


Will Kitchen, General Manager at the ICC Academy said: “As a centre that works to support cricket globally and locally, we want to ensure that women and girls that want to play cricket know that they can come to ICC Academy and get benefit from everything we have to offer’.


“We’ve thought deeply about how we support the development of women’s cricket, alongside ECB and the great response we received last year, we are expecting even more women and girls to enrol in the programme this time”


ICC Academy have subsidised their women’s programme to help support and improve the growth of the game, the coaching programme is therefore priced at a rate of AED 799 for a ten-week course.


The Academy also supports parents to help their little ones develop themselves with their cricket-themed child development programme, The Babyshop Cricket Cubs. Training with level two and three coaches, children between the ages of three and six years spend time developing their confidence and physical skills in fun-filled cricket-themed sessions.


Recognised as one of the biggest and best cricket coaching programmes in the region, the enormously popular ADIB Warriors programme also begins in September. The programme supports the development of players from age 7 through to adults, as well as specific programmes to support talented players which link into the UAE representative structures.


The programme consists of group training sessions, individual attention and games, based on a player’s age and stage of development, the focus is to help players to learn the skills they need to be successful on the field.  At the younger age groups, players are supported to experience all aspects of the game; batting, bowling, fielding, wicket keeping as well as improve their physical skills and fitness.


As players progress of course, the coaching staff enable them to develop and improve their specialities with many opportunities to test themselves in games and cricket festivals.

Based on a multi-faceted assessment, players identified as high potential are invited to join the ADIB Warriors Emerging Player Programme. Players at this stage will be challenged through different games and testing scenarios and will be trained to represent ICC Academy domestically and overseas.


Sign-ups to the programmes have already started and for a limited time the ICC Academy is offering early bird and sibling discounts. In addition to this, with each sign up, players can score points on the loyalty programme and avail cashback on various offers. For more information log on to


Aside from the development programmes the ICC Academy also provides one on one coaching for students who want to increase their knowledge and improve their techniques. Players that are already enrolled in any of the programme can avail a 10% discount on one on one coaching sessions with level 1, 2, 3 and 4 coaches.


The latest round of ICC Academy Scholarship open trails will be held on Friday 31st August which are open to both boys and girls aged 13-18. Trials for players aged 13-15 will be held from 3-5pm and from 5-7pm for 15-18-year-olds. Registration will be open an hour before each age group session starts and a full, one-year scholarship will be awarded to the 12 best players.


On 1st September 2018 an open day will also be held for newcomers to see the facility and get a better understanding of the courses on offer. Those attending the open day will have the chance to try out some activities such as batting, bowling, target hitting, fielding and catching as well as diving drills.  There will also be some exciting prizes to be won as ICC Academy partners ADIB, Babyshop, Nissan Al Zahra and ISB Schools and will be running competitions and exclusive promotions throughout the day.


Players will also be invited to a meet & greet with the coaches on the 7th and 8th of September 2018 from 10 am to 1 pm. The development programmes for the winter season will commence on 11th September 2018. The open day will run from 08:30am – 14:00pm.


ADIB cardholders can also take advantage of additional discount when signing up to the up to the ADIB Warriors programmes and can save up to 25% on when paying with their ADIB card.  If you don’t have an ADIB card then those signing up can apply for a card during the Open Day at the ICC Academy and avail the discount on 1st of September.


For more information on the development programmes and to enrol log on to or call on +971 (0) 4 448 1355 or email