The Kick Cancer 2018 Campaign launched last night at a star studded event in Nove Cinemas, Dubai Festival City.
The campaign, supported by Barcelona striker Luis Suarez and the hugely popular F2 Freestylers, aims to promote awareness of male cancers.
Local children joined the F2 Freestylers, as well as Radio 1 presenter Chris Fade to kick off the 2018 campaign with the #BinChallenge; an instagram-based viral competition that anyone can get involved in.
The competition winners (the video with the most views) will get to meet the F2 Freestylers, so get practicing, get filming, ang get tagging!
Head over to kickcancer.ae for full details, and don't forget to #kickcancer2018