Babyshop, the one-stop destination and leading Omni-channel children’s retail-brand in the UAE has reaffirmed its commitment to the region’s next generation of cricket stars by renewing its partnership with the International Cricket Council Academy at Dubai Sports City.
The agreement will see Babyshop continue as Title Sponsor of the ICC Academy’s flagship youth development programme Cricket Cubs and next year’s Babyshop Summer Cricket Camp.
The eight-week Babyshop Summer Cricket Camp will take place from July-August 2018 and will cater to youngsters in two age groups, the Cricket Cubs for 3-6 year olds and the Juniors aged 6-12.
Commenting on the announcement, Will Kitchen, ICC Academy Manager said: “We are delighted that Babyshop has renewed its partnership with the ICC Academy and will continue its support for the sport of cricket in the region. Our partnership with Babyshop has and will continue to enable us to build on our current youth programmes and develop talented youngsters with a passion for cricket. ICC Academy, a world leader in sports development and through this partnership will help support today’s aspiring cricket stars and lay the foundations for the success of generations to come.”
Babyshop, has been in operation for more than 40 years. The company has 235 stores across 16 countries and is committed to a wide range of community and sporting projects as well as delivering on its fashion component.
Commenting on the partnership, Ruban Shanmugarajah, Chief Operating Officer – Babyshop, said: “We believe in the importance of physical activity and healthy lifestyle for all, especially for children. It is our role to nurture the youth to develop a passion for team sports at an early age as the skills they learn on the field will benefit them throughout their adult life. As UAE continues to promote physical exercise as well as sporting excellence by initiating fitness campaigns and hosting global sporting events, we are pleased to support ICC Academy and further aspire young cricket stars in our region. With this renewed partnership with the ICC Academy, we aim to further our commitment to contributing to a more active society in UAE.
The ICC Academy’s Cricket Cub programme encourages children to get involved in fun, physical activities. Using cricket as its main medium, the programme helps in the development of children’s fitness, motor skills and hand eye coordination.